VInet is a IT company based in Australia. The brief for this job was to come up with an interesting and engaging Ad Campaign that promotes a range of services that VInet offers. The Ads were sent to their contacts via email. The idea behind the campaign stemmed from the feeling of helplessness you can get when dealing with IT problems and for those without much computer knowledge you can often feel like a helpless child when something goes wrong. This idea then evolved into replacing office workers with kids and coming up with kid related tag lines that promote various VInet services. The campaign involved sending Emails to potential clients promoting a service. Each week a new Email was sent with a different service until the campaign had run its course.
