This was a re-brand pitch to the Aboriginal Health Council of South Australia Inc (AHCSA). The first step for this project was to research Indigenous based corporations and their branding. Many logo concepts were then drafted. Once the final concept had been developed the rest of the branding followed. A style guide was created and then pitched in a formal meeting with a panel of AHCSA representatives.
Whilst the logo hints at an Indigenous look it doesn’t have a lot of the stereotypical elements usually associated with Indigenous logos like earthy colours, suns, animals, and boomerangs. This was a conscious decision that aimed at making the AHCSA branding stand out from the crowd.
